Copyright © David Barker
http://www.DavesAffiliateMarketing.comYou have the products you want to sell online. You have joined Google Adsense or signed with other affiliate marketing programs. You have ads prepared for your website. Have you forgotten something? Have you considered developing a landing page?
A landing page is a webpage designed specifically for the benefit of visitors after they have clicked on a web search result or clicked on a web ad. Many webmasters use their homepage as their landing page. There may be some homepages that serve well as a landing page but most don't. That is because most affiliate marketers set up their homepage with more than one product or program on offer.
There is likely to be links to all of your pages. There may be links to many programs including Adsense. There may also be links to other sites providing great information for your visitors.
This is all good for your homepage and if it is done tastefully, it gives you credibility in the eyes of the visitor. Although it gives you credibility, it is also distracting for the visitor if your aim is to obtain a sale from them. They may be impressed by your cool site and then click off to another site without buying anything or subscribing to your list. You have lost contact with that customer for ever in most cases.
In today's internet environment a lot of affiliate marketers are including the following features in their landing page.
1. Firstly, the theme and offer is more specialized to a product, line of products or affiliate program.
2. This is then reflected in the ad you have placed or the keywords you have used to optimise the page for the benefit of the search engines.
3. Most affiliate marketers are offering a free gift(s) on their landing page. A lot of internet consumers are now expecting this. In return your landing page can have a form requesting their first name and email address.
If your customer gives their details and you have your autoresponder set up then you have the means to stay in contact with them using a regular newsletter. Always comply with the anti-spam laws and it is now standard practice to have a double opt-in system with your autoresponder. You can include other offers in your newsletters or emails on a regular basis. This is when you can promote your homepage or other landing pages for other products.
-----------------------------------------------------------------
Grab Your
6 FREE Ebooks Now
-----------------------------------------------------------------
Add to OnlywireLabels: affiliate marketing programs, internet affiliate marketers, landing page
Recommended:
Plug-In Profit Site - Complete Money Making Site Setup FREE!