Copyright © David Barker
http://www.DavesAffiliateMarketing.com/blogTap tap tapping..."Nearly there."....tap tap tapping... " Coming up to the last word." tap tap.....tap. "Done!!! I have finished my masterpiece! 'Internet Affiliate Marketing Programs For Beginners.' Now I can submit my article and get those backlinks I need. I'll just do a word count here......Oh, 1,624 words!....let's see how many words is recommended for articles? They say 400-700 words! That's crazy. Surely more is better? Did Tolstoy prune down his novel "War and Peace" even though it is the length of 4 novels? What about Wagner's 4 opera cycle "The Ring Cycle?" Where would the world be without the 14 hours and 48 minutes of the most dramatic opera music Wagner ever wrote?....Well perhaps that is a bad example but it is the principle that matters here. I have slaved over this article for five days and now I am supposed to trim it down. An artist should not have to work under these restrictions!"
For most internet marketing newbies, the most daunting strategy for promoting a website is writing and submitting articles. As pointed out in part 1 of this series, article writing can seem a bit too much like writing school essays. There are similarities.
1. Under exam conditions at school, you were restricted with time limits and this kept your essays relatively short and to the point. Article directories do not like articles that are too long. You may see this as a restriction to start with but in the long run it works in your favour. You can keep your articles short and write more of them. Unlike my fictional character in this series, put time limits on each article you write. To be realistic your first one or two will take longer, but gradually you should be able to reduce your time to compose them.
2. You must not wander off on tangents. Stick to the topic, which is what your keywords are about. If your school essays wandered off the topic then you would have been marked down by the teacher/examiner. Article directories will not publish your article if the text does not address the issues in your article title. Furthermore, it is best to use the keyword phrases in your title and in each paragraph. Now you have to be careful not to use your keyword phrases in excess or you will be accused of spamming. Your paragraphs must make sense and not be just simply stuffed with keywords. Good SEO techniques should suffice here.
3. Many years ago I used humor through my essay to illustrate a point. My teacher advised me to forget humor when writing for work to be assessed and marked me down. When submitting to article directories, the same unofficial rule applies WITH INTEREST. Now I am not saying that no one has successfully submitted a single humorous article to lots of directories. There may even be a directory that welcomes humor, but I haven't found it. The authors I have read who have submitted lots of articles to directories, (that is the experts) have done so with very dry articles that were short and to the point. It may be boring but you will find it easier to churn out more articles and build up your backlinks while remaining informative and in demand from the directories.
This is why I find writing for this blog a welcome relief. The writing style can be freer and I can add humor, ( "What humor?" you say.) Use your blog for experimental writing. Keep to the formula for your articles. That ends this series on creating backlinks and article writing. Let's hope our marketing newbie chills out and takes the pressure off their creative process.
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