Copyright © David Barker
http://www.DavesAffiliateMarketing.com/blog(Day 3) Tap tap tapping..."how is 'entrepreneur' spelt again?"..."I have got a mental block, this is an easy word so why I have forgotten to spell it?"....Entreprayneur...Entraynrayneur... " No that's not right. Why doesn't Notepad have spell check like Word does? It would be so much easier. Ok, go to the Word tab.... Aaarrghhhh Entrepreneur...Why couldn't I remember that?"...tap tap tapping... A good forum is an absolute must for most internet marketers. Most of us need them while we are learning. The only people who do not need a good forum are those who know everything about internet marketing. If you are new to this business then you might assume that computer "geeks" might be self sufficient and not need a forum. However, the more you work this business and read success stories, the more you will realise that those who have succeeded are from a wide cross section of society. They started with varying degrees of computer abilities.
This makes sense when we think about it. There are three basic fundamentals to Internet marketing success.
1. Having a business with products or services you can sell.
2. Building a functional website that is user friendly to customers so that they can buy your product or service. This is the technical stuff that the geeks would be good at.
3. Having an effective marketing campaign on the internet that will generate traffic to your website. This includes good sales pages or landing pages that your prospects will land on. Those who are good with the technical stuff and can create a landing page linked to the website may not have the ability to write compelling text that motivates a customer to buy.
You can see that internet success is dependent on a variety of skills, and not many people would commence an online business with ALL of the skills required to succeed. My observation is that if there is a group of people who are more likely to succeed, it is people who have already succeeded in offline businesses, whether they had computer skills or not.
Why is it so? Well I believe that it is because successful business people know how to utilize what they are good at and then hire the best people for the tasks that the business owner is not good at. Henry Ford is an example of this. He did not know how to build an automobile on a production line because it had never been done before. All automobiles were built individually, and this was an expensive process. Undaunted Henry got together the best people he could, including engineers, to meet and overcome the many obstacles. Thus was born the "T" Model Ford, the world's first production line car. ("You can have any color you like as long as it is black.")
Successful business people, if they choose to expand into internet marketing, will usually be totally committed. Most have the skills to source the best computer "techies" and at the best prices. They are not afraid to invest a lot of money because they are good at spending wisely and getting results for their expenditure.
Of course there are no guarantees to success for anyone. Many successful business people have failed in their online endeavors because there are some important differences between online and offline business. The internet newbie can take inspiration from the many stories of people who had failed at everything else and started their successful internet business, with little knowledge, on a shoestring budget.
Obtaining the right information or training is the key. Part of that education can be gained from forums. I will discuss the benefits of good forum in the next post.
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